TripAdvisor will help to promote Kyiv more effective


Anton Taranenko, 'By the end of the year we will know how use TripAdvisor to promote Kyiv as a tourist destination effectively. Currently, the portal experts are working on a marketing plan'.

In addition, during the meeting with Thomas Bangerton, TripAdvisor Europe and North Africa director, it was agreed to give the Kyiv City State Administration Tourist Unit the a right to administer TripAdvisor Kyiv page (including editing and posting unique content).

These are the results of Kyiv delegation's visit to the World Travel Market held in London on November, 3-7. The capital of Ukraine was represented by Anton Taranenko, Head of the Kyiv City State Administration Tourist Unit, representatives of tour operators «Arktur», «Kyiv Sputnik», «Albatros Travel», and the Association of Leaders of tourist businees of Ukraine.

During the exhibition, representatives of the Kyiv delegation had numerous meetings with the colleagues from different European countries (for instance, Bulgaria, Italy, Belgium), shared their experience on the system of counting tourists and excursion activities regulation; came to an agreement with Wizz Air company to publish an article about Kyiv in the logbooks (in particular, in a issue in December).

Kyiv's participation in the event served a good opportunity to inform the European community about the preparation for the Eurovision Song Contest. As Mr.Taranenko says, foreign journalists were interested in the current state of readiness of the main contest locations, future prospects and readiness of the city and locals to accept foreign guests. Security issue were not raised by European media, however.

On the contest theme the Kyiv exposition stand was attended by digital-companies whose representatives offered services to introduce new systems to promote tourist brand of Kyiv, and promote the city as a tourist destination as well.

Overall, Mr.Taranenko praised the results of Kyiv's participation in the exhibition. 

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