NEW BRAND FOR LVIV OBLAST: MOUNTAINS, COFFEE AND TROLLEY CAR
It took 3 months and UAH 20,000 to create a new tourist logo for Lviv Oblast. Since now the region will be presented in the form of letter 'Л' combining such sub-elements as mountains, mineral waters, active tourism, Lviv City Hall building, trolley car, cup of coffee, ski resorts, temples and festive traditions.
The motto of a new brand is 'Amazing Discoveries'.
'Creating a tourist brand we focused on awareness, brightness, tourist potential and summer/winter destinations of the region, combination of regional logo with the logo of Lviv', the Department of International Cooperation and Tourist of Lviv Oblast representative comments.
Designers made both universal and a winter tourism logo. The latter will be presented later.